MERE EXPOSURE EFFECT
\mˈi͡əɹ ɛkspˈə͡ʊʒəɹ ɪfˈɛkt], \mˈiəɹ ɛkspˈəʊʒəɹ ɪfˈɛkt], \m_ˈiə_ɹ ɛ_k_s_p_ˈəʊ_ʒ_ə_ɹ ɪ_f_ˈɛ_k_t]\
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A person's psychological tendency to prefer a previously encountered option versus a totally unfamiliar option never encountered, regardless how brief the 1st option's prior exposure was. In marketing, the Mere Exposure Effect is useful by generating a feeling of familiarity with the product through many advertising forms. Also known as the familiarity principle.
By Henry Campbell Black
Word of the day
Dopamine Acetyltransferase
- An enzyme that catalyzes the of groups from acetyl-CoA to arylamines. They have wide specificity for aromatic amines, particularly serotonin, and can also catalyze acetyl transfer between arylamines without CoA. EC 2.3.1.5.
Nearby Words
- mercy-seat
- merd
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- mere exposure effect
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