Dictionary.net

Planned but non-existent product likevaporware, but with the added implication that marketing isactively selling and promoting it (they've printed brochures).Brochureware is often deployed to con customers into notcommitting to an existing product of the competition's.The term is now especially applicable to new websites, website revisions, and ancillary services such as customersupport and product return.Owing to the explosion of database-driven, cookie-usingdot-coms (of the sort that can now deduce that you are, infact, a dog), the term is now also used to describe sites madeup of static HTML pages that contain not much more thancontact info and mission statements. The term suggests thatthe company is small, irrelevant to the web, local in scope,clueless, broke, just starting out, or some combinationthereof.Many new companies without product, funding, or even staff,post brochureware with investor info and press releases tohelp publicise their ventures. As of December 1999, examplesinclude pop.com and cdradio.com.Small-timers that really have no business on the web such aslawncare companies and divorce laywers inexplicably havebrochureware made that stays unchanged for years.