BUCK SLIP
\bˈʌk slˈɪp], \bˈʌk slˈɪp], \b_ˈʌ_k s_l_ˈɪ_p]\
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In advertising, an insert or blow-in card is a separate advertisement put in a magazine, newspaper, or other publication. They are usually the main source of income for non-subscription local newspapers and other publications. Sundays typically bring numerous large inserts in newspapers, because most weekly sales begin on that day, and it also has the highest circulation of any day of the week.
By Henry Campbell Black
