What does the word allurement mean?

Usage examples for allurement

  1. She ran forward, drawn by its allurement; then, all at once, she stopped, her hand flying to her heart, her breath suspended in a little cry of surprise. – Max by Katherine Cecil Thurston
  2. Even the laurel wreath of praise had lost its allurement: she would not get it, probably, even if she earned it; and, anyway, she would be dead from trying to get it. – The Road to Understanding by Eleanor H. Porter