Part of speech: noun

The act, quality, or power of alluring; enticement; fascination; attraction.

Part of speech: noun

A charm; lure.

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Usage examples "allurement":

  1. Hal's voice was rather deep and rich for a woman, and it had a dangerous allurement in the darkness. - "Winding Paths", Gertrude Page.
  2. She ran forward, drawn by its allurement; then, all at once, she stopped, her hand flying to her heart, her breath suspended in a little cry of surprise. - "Max", Katherine Cecil Thurston.
  3. Even the laurel wreath of praise had lost its allurement: she would not get it, probably, even if she earned it; and, anyway, she would be dead from trying to get it. - "The Road to Understanding", Eleanor H. Porter.